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Building Brands by Design

If you are looking for bold ideas to make your next campaign a success or bring new products to market, give me a call.
Let me help get things happening for your business.
I’m ready to speak for your brand!




647-669-4000
sarahcurrie@rogers.com

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Left Handing it... For Wrist's Sake!

8/11/2016

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Today starts my experiment of converting to a left-handed designer. Why? To outsmart Carpal Tunnel Syndrome. Sooner or later we're all going to suffer from some aspect of muscle fatigue due to long days in front of a computer. Wrist, back and eye problems being the most common. Designers are at high risk of CTS due to repetitive hand movements.
In the spirit of proactively addressing this, I've been doing the obvious readjusting of chairs, desks and monitors. All of this has helped, but I still feel twinges that have me worried. So, now I'm going to try something drastic. Switching mouse hands or in the case of my desktop, switching Trackpad hands. I fully expect today to include: low production, frustration and some pretty clumsy PS work. But the end goal could be worth it. 
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Lines with Pop

4/26/2016

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Working on brand development for UK Hip Hop artist Harry James, I developed this wordmark and animation ... with the music it makes more sense ;-)  But those wonderful notes are not to be released just yet! 
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Getting Comfy

4/26/2016

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The illustrative work of David Crighton knows no bounds. Lately it's been finding a home on cushions. I've been working with a Toronto sublimation printer to create these lovely little additions to the product family. 
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UX Design Tool Favs: Survey

11/11/2015

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I think the industry could benefit from a Wireframe go-to choice. Looks like Sketch is gaining momentum :-)
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The Warhol Effect

10/29/2015

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I've been planning to create an effect similar to this. Thanks Nicki for the inspiration! Love it!!!
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A Story about Life, Love and Africa

9/8/2015

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I was thrilled to work with novelist Jacquie Gauthier to create her new book. Next came print and digital ads to launch this romantic journey in a way that builds awareness around a noble cause.  twogirlsandanelephant.com exhibits art that aids the fight against elephant poachers in South Africa.
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Foody Inspired Colour Palettes

8/31/2015

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2016 Colour Palette

8/31/2015

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Love how these colours straddle a very fresh look, but edge slightly off simple colour mixes. Pink Eraser has to be my favour new name.
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The Science Behind the Art

8/19/2015

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"very little difference between relationships between two humans and a human and a brand" – Santos, Jose Paulo, Perceiving Brands After Logo Perception

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Hip Hop Talent 

8/4/2015

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Harry James of Survivor Music, is a young singer songwriter who's making noise in the UK. Beautiful noise. His unique blend of Hip Hop mixed with a retro R&B vibe creates a smooth sexy sound that's very today, but for a minute you'll swear it's a beloved sixties hit ...the sound is fly!
I created his new brand guideline package that includes logos, PR Kit and style assets. The NA market is in for a nice surprise this fall. xoxo
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    Sarah Currie

    Creator, designer, artist, DIYer, photographer, writer, gardener, foody, decorator, shoe-lover, sailor and prouder-than-punch mother.


    My portrait by Kathryn Hollinrake Photography.

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