This clever national OOH campaign will include several location relevant billboards featuring contextual 3D Jell-O shapes such as: • A Jellyfish near Ripley's Aquarium • A Sailboat near a Vancouver Waterfront • A Sword & Shield near Medieval Times • A Cowboy Hat near The Calgary Stampede • A Racecar at The Honda Ind. The Jell-O shapes would be constructed out of transparent HD vinyl over a metal frame. This would allow the shapes to 'jiggle' in the wind.
