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Steering the creative development for Lipton Food Service included growing their strongest heritage brands as well as ground floor development for new lines of product. The scope of work included a range of POP, package design, B2B communication, unit display and event collateral. VQA Ontario is responsible for building appreciation and maintaining the integrity of Ontario's wines. Our job as advertisers included an in-store awareness campaign during an LCBO designated promotion period. Beautiful photography from some of Toronto's finest, showcased the product and region with inspiring harvest recipes and pairings. My photo expedition to Vineland at sunset will never be forgotten. |
